SECRET AGENTS OF TRUTH & STYLE

Good deserves
to be noticed.

The people. The attitude. The actions. The story.

The CoCoGoGo List celebrates the individuals recognized through CoCo Cheznaynay’s B.O.N.E. and T.R.E.A.T. awards.

A mission that began beyond the dive world

CoCo began as a Secret Agent of Truth & Style, encouraging us to face our fears and live with courage. She later led Suuz into scuba—and the creation of ScubaDoRag. But her mission has always reached beyond the water.

The original awards date back to 2001. Today’s stickers carry that spirit forward: notice a moment, recognize it, and give it something to stick to.

T.R.E.A.T.

The Really Excellent Attitude Token

The silver award. Attitude comes before behavior.

B.O.N.E.

Behavior Of Notable Excellence

The gold award, recognizing notable excellence in behavior.

The original CoCoGoGo recipients

The first recipients were individuals, each part of CoCo’s story. Their names, award dates, and recognition belong here as a record of that original mission.

The original recipient record is being prepared for this page.

GoGo. NoNo. SoSo.

CoCo’s world also includes CoCoNoNo and CoCoSoSo. And SoSo is redeemable—there is room for a new chapter.

The stories behind these names will unfold here.

Carry a little CoCo with you

Explore the stickers and the story behind them.

Meet the CoCo stickers →